The Future of Fairtrade Part #2: Producer-Consumer Connections

Fairtrade has the biggest impact when producers and consumers connect.

• When someone in a relatively wealthy country like the UK realises the difference their purchase makes to the lives of producers in some of the poorest communities in the world, this is the life-affirming experience that turns many people into loyal Fairtrade purchasers or campaigners.

• And livelihoods & supply chains are transformed when producers in those marginalised communities are empowered with the necessary knowledge, investment and market access to sell their products to the relatively wealthy consumers elsewhere in the world.

This connection is how the Fair Trade movement started in the 1970s. Ordinary people in the UK & other countries responding to the news of workers conditions in countries like Sri Lanka and demanding a different approach to trade via campaigns & organisations such as Oxfam, Christian Aid and the World Development Movement